Marketwire 2011
SOURCE: Grand Luxxe
May 03, 2011 08:00 ET
Grand Luxxe, Mexico Launches New Online Platform
Interactive Social Media Allows Real Time Communication for Members and Prospective Visitors Alike
NUEVO VALLARTA, MEXICO--(Marketwire - May 3, 2011) - Grupo Vidanta launches a social media experience exclusively for their upscale Grand Luxxe luxury resort members and visitors.
The new website, blog, custom Facebook and e-blast link management and patrons through social media, encouraging an honest and transparent dialog between members and staff. Visitors can use the new website to learn about local attractions, activities, climate, services, and amenities in real time. They can book a room, book a golf outing or plan their next spa service.
"Our goal with this social presence is to give our members as much information as possible, as quickly as possible in order to clearly communicate the resort features and benefits, including construction updates, events, dining, golf, and spa updates. Basically, we wanted to create an online resort experience that becomes a benefit to membership," said Renee Lewis, President of Lewis and Partners, the creative agency behind the redesign.
The new social network encourages members to share information with their friends and families and reinforces that being a Grand Luxxe member has value for generations.
"We want Grand Luxxe members to be the experts and advocates of the resort," continued Lewis.
Since its Beta launch in January 2011, the Facebook custom tab has driven over 50% of the traffic to the existing website. With the launch of the new platform, Lewis expects the online traffic to increase by at least another 50% with reservations to increase by 20%.
Written and managed by a team of avid travel writers from Los Angeles to Manhattan, Lewis & Partners has incorporated a completely new online marketing program including social media, blog, e-mail newsletter and updated news, events, and seasonal specials to stay in touch and continuously communicate up to the minute information to members.
Visit the new Grand Luxxe web portal by visiting us at http://www.grandluxxe.com
Join the conversation at www.facebook.com/grandluxxe.
About Grupo Vidanta
Founded by Daniel Chavez Moran in 1974, Grupo Vidanta has evolved for more than 35 years into one of Mexico's leading developers of hotels and resorts, golf courses, vacation ownership, and tourism infrastructure, including Mexico's first privately built and owned international airport at Puerto Peñasco. For American travelers, Grupo Vidanta offers a choice of full-service luxury beach resorts in Mexico's finest beaches, under the Grand Luxxe, Ocean Breeze, Sea Garden, Mayan Palace and The Grand Mayan brands. In the near future, new hospitality brands will include The Bliss, The Grand Bliss and Mansions of the World. Grupo Vidanta's Mayan Island has built and sold over 2,000 second homes. For further information see http://www.grupovidanta.com.
SOURCE: Grand Luxxe
May 03, 2011 08:00 ET
Grand Luxxe, Mexico Launches New Online Platform
Interactive Social Media Allows Real Time Communication for Members and Prospective Visitors Alike
NUEVO VALLARTA, MEXICO--(Marketwire - May 3, 2011) - Grupo Vidanta launches a social media experience exclusively for their upscale Grand Luxxe luxury resort members and visitors.
The new website, blog, custom Facebook and e-blast link management and patrons through social media, encouraging an honest and transparent dialog between members and staff. Visitors can use the new website to learn about local attractions, activities, climate, services, and amenities in real time. They can book a room, book a golf outing or plan their next spa service.
"Our goal with this social presence is to give our members as much information as possible, as quickly as possible in order to clearly communicate the resort features and benefits, including construction updates, events, dining, golf, and spa updates. Basically, we wanted to create an online resort experience that becomes a benefit to membership," said Renee Lewis, President of Lewis and Partners, the creative agency behind the redesign.
The new social network encourages members to share information with their friends and families and reinforces that being a Grand Luxxe member has value for generations.
"We want Grand Luxxe members to be the experts and advocates of the resort," continued Lewis.
Since its Beta launch in January 2011, the Facebook custom tab has driven over 50% of the traffic to the existing website. With the launch of the new platform, Lewis expects the online traffic to increase by at least another 50% with reservations to increase by 20%.
Written and managed by a team of avid travel writers from Los Angeles to Manhattan, Lewis & Partners has incorporated a completely new online marketing program including social media, blog, e-mail newsletter and updated news, events, and seasonal specials to stay in touch and continuously communicate up to the minute information to members.
Visit the new Grand Luxxe web portal by visiting us at http://www.grandluxxe.com
Join the conversation at www.facebook.com/grandluxxe.
About Grupo Vidanta
Founded by Daniel Chavez Moran in 1974, Grupo Vidanta has evolved for more than 35 years into one of Mexico's leading developers of hotels and resorts, golf courses, vacation ownership, and tourism infrastructure, including Mexico's first privately built and owned international airport at Puerto Peñasco. For American travelers, Grupo Vidanta offers a choice of full-service luxury beach resorts in Mexico's finest beaches, under the Grand Luxxe, Ocean Breeze, Sea Garden, Mayan Palace and The Grand Mayan brands. In the near future, new hospitality brands will include The Bliss, The Grand Bliss and Mansions of the World. Grupo Vidanta's Mayan Island has built and sold over 2,000 second homes. For further information see http://www.grupovidanta.com.